Available for performance marketing projects and remote roles

Performance Marketing Specialist for Meta Ads, Google Ads & Conversion Tracking

I plan, launch, track, and optimize paid campaigns for businesses, agencies, and e-commerce brands. My work covers Meta Ads, Google Ads, PPC, lead generation, audience targeting, GA4, Google Tag Manager, Meta Pixel, Conversion API, and website conversion optimization.

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Campaigns built around real growth goals.

Each case study can show the campaign goal, audience, creative strategy, tracking setup, optimization process, and measurable result. Replace placeholder previews with real screenshots when ready.

Real Screenshot Slot

Meta Ads Lead Generation Campaign

Add a real Ads Manager or reporting screenshot when available.

Meta AdsLead GenerationAudience Targeting

Meta Ads Lead Generation Strategy

A campaign framework for businesses that need a clearer path from audience targeting and ad creative to lead capture, tracking, and ongoing optimization.

Problem

Unclear lead flow

Solution

Campaign + tracking setup

Goal

Measurable lead actions

Before

The campaign starts with audience research, offer clarity, and a defined conversion action.

Build

I structure the campaign, creative direction, targeting, conversion tracking, and optimization checkpoints.

After

Performance can then be reviewed using campaign and website data instead of surface-level clicks alone.

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Google AdsPPCKeyword Research

Google Ads Search Campaign Framework

A PPC campaign structure built around keyword research, search intent, ad relevance, landing-page alignment, conversion tracking, and ongoing search-term optimization.

Problem

Wasted search traffic

Solution

Intent-led campaign structure

Goal

Stronger optimization signals

Focus Areas

Keyword research, campaign and ad-group structure, negative keyword review, ad copy strategy, conversion tracking, landing-page alignment, and performance reporting.

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Landing PagesCROLead Generation

Lead Generation Landing Page Optimization

A conversion-focused landing-page approach that aligns the offer, message, CTA, form experience, and tracking with paid-traffic intent.

Problem

Weak online trust

Solution

Clear service flow

Goal

More qualified inquiries

Focus Areas

Offer clarity, message hierarchy, CTA placement, form usability, mobile responsiveness, tracking readiness, and conversion-focused page structure.

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WordPressShopifyWix

Website & E-commerce Platform Optimization

Website support across WordPress, Shopify, and Wix for businesses that need cleaner setup, easier management, stronger campaign alignment, and conversion-focused improvements.

Problem

Outdated site

Solution

Modern redesign

Goal

Clearer customer journey

Focus Areas

Basic website setup, landing-page support, e-commerce management, mobile usability, tracking integration, and conversion-focused optimization.

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Tracking & Analytics

Measurement and optimization workflow.

Use this section to show how you connect ads, tracking, analytics, and reporting into one performance workflow.

> Researching audience and search intent...

> Structuring paid media campaigns...

> Connecting GA4, GTM and conversion events...

> Reviewing creative, keywords and targeting...

> Optimize complete_

Marketing Assistant Demo

Interactive performance marketing assistant.

This area can later connect to AI tools and answer questions about campaigns, targeting, analytics, tracking, creative strategy, and website platforms.

How do you track and optimize campaign performance?

I use GA4, Google Tag Manager, Meta Pixel, Conversion API, platform reporting, audience analysis, and conversion data to understand performance and improve campaigns.

Ask about Meta Ads, Google Ads, tracking, lead generation, CRO, or e-commerce.

Scroll Storytelling

From campaign setup to measurable optimization.

Use this section for a real campaign case study when you have approved data. The structure shows how you move from a business goal to targeting, tracking, optimization, and reporting.

01. The Problem

The business needs more qualified leads or sales, but campaign performance is difficult to evaluate without a clear objective, targeting plan, and conversion measurement.

02. The Strategy

I define the campaign objective, audience, keywords where relevant, creative direction, landing-page path, and the conversion events that need to be measured.

03. The Build

I set up or refine the campaign structure and connect analytics and tracking through GA4, GTM, Meta Pixel, Conversion API, or platform conversion actions as needed.

04. The Outcome

The campaign can then be optimized using clearer performance signals, with reporting focused on conversions, cost efficiency, and the next action to test.

About My Skills

Performance marketing skills across paid media, tracking, analytics, and e-commerce.

I’m a Performance Marketing professional with hands-on experience across digital advertising, campaign optimization, analytics and tracking, website platforms, and e-commerce solutions.

My focus is on building and improving measurable digital campaigns, from audience and keyword research to campaign setup, conversion tracking, optimization, and performance reporting.

01. Paid Advertising

Meta Ads & Facebook Advertising

Google Ads & PPC

Campaign Setup & Optimization

Lead Generation

Conversion Optimization

02. Research & Strategy

Audience Research & Targeting

Keyword Research

Ad Copy & Creative Strategy

Campaign Planning

Conversion-Focused Strategy

03. Analytics & Tracking

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Facebook Pixel

Conversion API

Conversion Tracking

Performance Analysis & Reporting

04. Website Platforms

WordPress

Shopify

Wix

Basic Website Setup

Website Optimization

05. E-commerce

E-commerce Website Management

Product & Landing Page Support

Conversion-Focused Website Optimization

Advertising & Website Tracking Integration

Services

Performance marketing services for paid media, tracking, and conversion growth.

Support for businesses, agencies, and e-commerce brands that need structured paid campaigns, accurate conversion tracking, and data-informed optimization.

Meta Ads & Facebook Advertising

Campaign setup, audience targeting, lead generation, creative strategy, testing, and optimization focused on measurable outcomes.

Google Ads & PPC

Keyword research, search campaign structure, ad copy, targeting, conversion-focused optimization, and PPC performance analysis.

Tracking & Analytics

GA4, Google Tag Manager, Facebook Pixel, Conversion API, conversion tracking, reporting, and performance analysis.

Website & E-commerce Support

WordPress, Shopify, Wix, e-commerce website management, basic website setup, and conversion-focused optimization.

How I Work

A structured process from research to reporting.

Every campaign follows a clear process so strategy, tracking, optimization, and reporting stay connected.

Research

I understand the audience, market, keywords, offer, campaign objective, and business goal before building anything.

Plan

I choose the right advertising channels, targeting strategy, campaign structure, budget approach, and conversion path.

Build

I set up campaigns, audiences, ads, landing-page connections, and the required tracking structure.

Track

I use GA4, GTM, Facebook Pixel, Conversion API, and platform data to measure website actions and conversions.

Optimize

I analyze performance and improve targeting, creatives, keywords, budgets, bidding, and conversion opportunities.

Report

I turn campaign data into clear performance insights that show what is working, what needs improvement, and what to do next.

Professional Strengths

Strategy, tracking, execution, and optimization in one workflow.

I connect advertising decisions with website behavior and conversion data, so campaign performance can be evaluated with clearer context.

Performance-focused campaign thinking

Audience and keyword research

Conversion tracking and measurement

Data-informed optimization

Website and e-commerce platform knowledge

Clear performance reporting

Marketing Proof

Show the evidence behind your performance marketing work.

Strong performance marketing portfolios use real campaign screenshots, tracking setups, reports, certifications, and approved case-study results. Add only proof you can verify and explain.

Campaign Screenshots

Meta Ads Manager, Google Ads, campaign structure, search terms, audience setup, or creative testing examples.

Analytics & Tracking

GA4 events, GTM tags, Meta Pixel, Conversion API, and conversion tracking implementation examples.

Performance Reports

Clear reporting samples that connect campaign metrics with business goals and next-step recommendations.

Certifications & Platforms

Add verified Google, Meta, analytics, e-commerce, or platform credentials when available.

Performance Marketing Insights

Content that demonstrates marketing expertise.

Use this section to show how you think about paid media, audience targeting, analytics, tracking, e-commerce, and conversion optimization.

Meta Ads

How Better Audience Targeting Improves Lead Quality

Explain how audience research, creative testing, campaign structure, and conversion data can improve lead quality and reduce wasted spend.

Article Topic

Conversion Optimization

Why Ad Clicks Do Not Always Become Leads

Show how landing-page friction, weak offers, poor tracking, and unclear calls to action can reduce conversion performance.

Article Topic

Analytics & Tracking

GA4, GTM, Pixel, and Conversion API Explained

Help businesses understand how accurate tracking connects ad spend to website actions, leads, and conversion decisions.

Article Topic

Performance Marketing FAQ

What I work on in performance marketing.

What is performance marketing?

Performance marketing focuses on measurable actions such as leads, purchases, form submissions, calls, or other defined conversions. Campaign decisions are guided by advertising data, website behavior, tracking quality, and ongoing testing.

Which advertising platforms do I work with?

My core paid-media skills include Meta Ads and Google Ads, supported by audience research, keyword research, ad copy, creative strategy, lead generation, and conversion optimization.

How do I track campaign conversions?

I work with Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API to support conversion measurement and performance analysis across advertising and website journeys.

Do I work with e-commerce websites?

Yes. My website-platform experience includes WordPress, Shopify, and Wix, along with e-commerce website management, basic setup, and conversion-focused optimization.

Resume & Profiles

Everything recruiters and clients need to review your experience.

Download my resume or review my professional profiles to check campaign experience, digital skills, certifications, projects, and availability.

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Currently Available

Need help improving your paid advertising, lead generation, or digital performance?

Performance Marketing Projects

Remote Marketing Roles

Meta & Google Ads

Analytics & E-commerce

Contact

Let’s improve your digital performance.

Need support with Meta Ads, Google Ads, lead generation, conversion tracking, analytics, or e-commerce performance? Send a message with your campaign goal, current platform, and the result you want to improve.

Email: contact@shahadatdigital.com WhatsApp: Add your number LinkedIn: linkedin.com/company/shahadatdigital GitHub: github.com/shahadatdigital